>MEDIA ANALYSIS<
Media
Analysis
Media analysis is a significant part of preparing advertising campaings as well as programmes of TV/Radio broadcast or contents of newspapers and magazines. It provides information on market share, reach or rating of media and structure of viewers, listeners and readers.
The
Aim of the Project
The aim of the project is to design software for media analysis. The software supporting media planning, i.e., (semi) automatic design of advertising campaigns, is currently under consideration.
Software
The software MediaAnalyst developed within this project is not available on-line and the customers are welcome to buy it directly from the author of the program. The software was developed within the database environment 4th Dimension and it is currently available for Apple Macintosh and compatible computers. The version for Windows 95/NT will be available on demand.
References
The software was used or is being used in the following advertising agencies:
- ARK Communications
- DDB Needham
- New Media International
- Ogilvy & Mather
If you want to know more about the software, please contact author. You can also visit the Home Page of MediaAnalyst (in Czech).
[Constraints] [Negation] [Meta-interpreters] [Media Analysis]
Charles
University
Malostranské nám. 25
Praha 1
CZECH REPUBLIC
